RicoWriter
Award-winning bilingual copywriter
(English & Spanish)
Certified Translator (ATA)
Transcreator (you betcha)
OC & VO talent
(ear prompter & teleprompter capable)
Neutral Spanish accent & diction coach
My practice includes copy editing radio, video and TV scripts and other public-facing communications, delivering clear and concise copy written for the ear that often is about 15 percent shorter and as compliant as needed with the AP Stylebook (English) and the Real Academia (Spanish). My specialties: American English and neutral Spanish for U.S. Hispanic populations.
Multilingual, multicultural background
World cultures
and
world languages
are two constants in my life.
And travel, usually to places where I can at least fake the local language. I am fully bilingual in American English and Latin American Spanish, learned some French in school, Portuguese in Brazil, and over the years picked up a little Finnish and biblical Hebrew. Plus I can totally fake Italian.
I hold degrees with honors from Metropolitan State University and Lakewood College, and completed studies in cultural anthropology and leadership studies with Germany-based G.B.F.A. while in England and Spain, completing field work in Latin America and the Caribbean.
I am Trustee Emeritus at Hamline University and served as Adjunct Instructor of Multicultural Communications in the Graduate School of Business at the University of St. Thomas (Master of International Management program).
Testimonials
Rico is responsive, innovative, and confident. I enjoy working with him, he gives genuine, timely feedback, and he always comes through with rush projects. His work is flawless!
Nicole Harrison, CEO, SND Agency
I love working with Rico! His sentences are tight, his word choice exact, his transitions breezy. Whether it's reviewing copy I've written or working together live on a document, Rico not only improves the material, but also makes me a better writer. The quality of Rico's work has earned my highest — and spontaneous — praise: "You're so #^%* good!"
Cecily Sommers,
Business Futurist, Author
Rico’s quality of work is superb, and he’s very organized about projects. I highly recommend his work and his teams.
Pat Anderson,
Pearson Assessments
Awards
Four Latino Marketing Awards
Silver Quill Award (IABC)
ARC Silver Award (MDMA)
Outstanding Achievement Award and Minnesotanos (State of Minnesota)
Minority Business Award (Business Journal)
Chamber Partner of the Year (Latino Chamber)
Grateful to receive the 2019 Multicultural Marketing Achievement Award, very honored to join such an illustrious roster of past recipients: Isabel Valdes, Carlos Santiago, Pepper Miller, David Morris, Carlos Garcia, Jose Villa and others.